It was born in the early thirties, related to the transportation industry, with the technical trigger of achieving an aerodynamic shape that limited the resistance of air or. Raymond loewy the great industrial designer also designed. Raymond loewy, influential industrial designer, celebrated by. Realizing early on that snazzy packaging could make or break a product, ih hired legendary industrial designer raymond loewy the man behind such instantly recognizable icons as the lucky strike logo, the studebaker avanti, air force ones paint scheme and the pennsylvania railroads aweinspiring s1 locomotiveto give the company a unique look. From the lucky strike cigarette package to the exxon logo and blue nose of air force one, loewy and his firms designs were the most frontandcenter of the times, and loewy. Reproduced from the library of congress, a study in design by raymond loewy. Raymond loewy the father of industrial design this n that. Nov 05, 20 the studebaker avanti, shell oil logo, and sears coldspot refrigerator were all the creations of the iconic industrial designer, raymond loewy, whose work spanned 70 years and is honored today by. Raymond loewy american industrial designer britannica. A raymond loewy associates was a party during the design or. On march 22, 1961, industrial designer raymond loewy made several sketches of a futuristic sports car at the request of sherwood egbert, the recently appointed president of the ailing studebaker corporation.
Also named one of the most influential americans by life magazine. Born in france, he spent most of his professional career in the united states, where he influenced countless aspects of american life. Raymond loewy was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. Loewy spends six months yearly in new york designing everything from airplanes to household appliances. Raymond loewy, father of industrial design, honored with. Use of the esso trademark was restricted in the united states, so standard oil of new jersey jersey standard hired renowned industrial designer raymond loewy 18931986 to create a new name and logo for the brand. Industrial designers probably think of these projects more as interesting footnotes to a wideranging career in numerous areas of design from ships to corporate logos. In 1951, industrial designer raymond loewy was so prolific, and so highly regarded by the captains of industry, that this humblebrag could go unchallenged. I believe one should design for the advantage of the largest mass of people, first and always. Kennedys air force one to the design of the familiar greyhound bus, raymond loewy s efforts showed no limitations. Born in france, he spent most of his professional career in the united states where he influenced countless aspects of north american culture.
Loewy studied electrical engineering at the university of paris, graduating in 1910. Loewy estimates that his firm has employed and often trained some 2,000 young designers. The father of industrial design 11112014 11112014 by rafiq elmansy leave a comment as one of the key designers in the 20th century, raymond loewys life as a designer across many disciplines provides proof for many that design is not limited to one industry or field. Raymond loewy 18931986 was born in france and came to america in 1919. The papers of raymond loewy, industrial designer, were given to the library of. Raymond loewy november 5, 1893 july 14, 1986 was one of the best known industrial designers of the 20th century. Remembering the legacy of raymond loewy, industrial designer. Raymond loewy raised industrial design standards and was a credit to his profession. In a 1958 collection of celebrity recipes, raymond loewy was described as perhaps the worlds most renowned designer mr. His early work included designs for everything from mimeograph machines and refrigerators to locomotives. The finished concept car incorporated more than 60 safety improvements from seat belts, to padded interior surfaces, to accordionstyle folding doors. Nasa skylab in designing skylab, its 1973 precursor to the international space station that orbits the earth today, nasa called on the help of raymond loewy and other industrial designers. Raymond loewy was published and a portfolio of lithographs of some of his bestknown designs were released.
Egbert hoped that loewy, who had a long relationship with the company, could design a new car bold enough to capture the popular imagination and boost the. The role of raymond loewy in deepening occupational knowledge. Raymond loewy project gutenberg selfpublishing ebooks. Google is honoring industrial designer raymond loewy today with a homepage doodle that pays tribute to the pennsylvania. Design the pioneer of streamlining the new york times. The design is credited to famous industrial designer raymond loewy, the designer of deco locomotives, studebakers, and many wellknown corporate logos.
Raymond loewy, in full raymond fernand loewy, born november 5, 1893, paris, francedied july 14, 1986, monaco, frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession loewy studied electrical engineering at the university of paris, graduating in. Apr 15, 20 frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession. The other six months he travels in france, italy, germany, england, and the scandinavian countries, developing creative ideas. Founder and art director of raymond loewy, william snaith, inc. Raymond loewy pronounced, november 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He spent most of his career designing company logos, coke machines, the paint job on air force one, trains and a couple of cars for studebaker. The papers of raymond loewy, industrial designer, were given to the library of congress in 1987 by a group of designers headed by randolph mcausland. Publication date 1979 contributor internet archive. His homes, particularly tierra caliente in palm springs, appeared in numerous architecture publications. Raymond loewy, one of the principle inventors of modern industrial design, redefined the look of everything from logos to locomotives.
The first time you drank a bottle of cocacola his bottle shape became ingrained in your memory. Mar 05, 2017 raymond loewy, father of industrial design, a cbs news presentation, 1979. Designs for a consumer culture at the hagley museum and library gary kulik raymond loewy was the most important industrial designer in twentieth century america. And his first job was to redesign a duplicator it was an unsightly copying machine, typical for manufactured products at this time, and actually it was so constructed that it only fulfilled the purpose of copying. Request pdf the role of raymond loewy in deepening occupational knowledge among industrial designer summary of the dissertation because of the occupational knowledges affective role in. Photos the official licensing website of raymond loewy. He was recognized for this by time magazine and featured on its cover on october 31, 1949 he spent most of his professional career in the united states. Raymond loewy, fidsa industrial designers society of. The streamline movement represents one of the most significant moments in the history of american design. A 1951 photograph of a kitchen design by raymond loewy associates. Doc short research essay design world of raymond loewy. In 1929, loewy s career as an industrial designer was launched by sigmund gestetner who asked loewy to modernize his duplicating machines. Nov 05, 20 nasa skylab in designing skylab, its 1973 precursor to the international space station that orbits the earth today, nasa called on the help of raymond loewy and other industrial designers.
How marketers get you to buy new stuff the atlantic. Raymond loewy november 5, 1893 july 14, 1986 was a francoamerican industrial designer who achie. How raymond loewys maya principle has come to define. The professionalization of american industrial design jeffrey l. You see, in raymond loewy s wonderful 1979 book, industrial design, theres a little picture of a fascinating homebuilt car seen in moscow in 1974. An illustration of a computer application window wayback machine an illustration of an open book. He believed that products should be simple, functional and appealing, and this vision came to permeate nearly every aspect of american life. I think one also should try to elevate the aesthetic level of society. Loewy s life was chronicled in magazines and newspapers. Raymond loewy as a pioneer in the field, even before the term industrial designer had entered the public lexicon, loewy was a brilliant and ebullient designer who was also in the right place at the right time.
His career was inextricably bound to the postwar economic boom right at the dawn of commercial aviation and, with his automobile. Bobs studebaker resource websiteraymond loewy design. Loewy went on to become a very successful industrial designer who applied streamlining to a wide range of industrial goods, including the classic cocacola bottle, refrigerators, and the. Additional guides a description of the gift of the raymond loewy papers appears in library of congress acquisitions. Fundraising efforts have begun to build the raymond loewy museum of industrial design, a 501c3 non profit, originally envisioned by laurence loewy. He was recognized for this by time magazine and featured on. Nov, 20 raymond loewy as a pioneer in the field, even before the term industrial designer had entered the public lexicon, loewy was a brilliant and ebullient designer who was also in the right place at the right time. Freelanced as a window designer for department stores, including saks fifth avenue and macys. The purview of industrial designers expanded from products, packaging, and advertising to corporate logos and trademarks. From the library of dutch fashion designer frans molenaar. Raymond loewy free download as powerpoint presentation. Raymond loewy museum of industrial design corporation. Raymond loewy, father of industrial design youtube. Short research essay design world of raymond loewy.
One of loewys final assignments as an industrial designer was to add an element of familiarity to a truly novel invention. Request pdf the role of raymond loewy in deepening occupational knowledge among industrial designer summary of the dissertation because of the. Born in paris, and as a 15year old boy, designed a rubberband powered model airplane, the ayrel, patented it, and formed a company to produce quantities in. Raymond loewy 1893 1986 was the most prominent industrial designer of the twentieth century. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. The papers of influential designers form a principal. This is a great book for car nuts like me who thought that the 1953 studebaker starliner coupe was the highlight of raymond loewys career with the avanti a close second. Meet the product designer who made midcentury america. Raymond loewy, fidsa 18931986 probably the most widely known us industrial designer. The clear plastic bubble dial cover floats over the gold painted metallic grill, which covers much of the front. Raymond loewy, in full raymond fernand loewy, born november 5, 1893, paris, francedied july 14, 1986, monaco, frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession loewy. Raymond loewy was the father of modern industrial design.
The design and styling of technologybased innovations. The machineage in america 19101945 richard guy wilson. The highly creative and successful raymond loewy, named the father of industrial design, had designed nearly everything from razors to railroad terminals. Raymond loewy has long been regarded as the most famous of american industrial. Raymond fernand loewy 5 november 1893 14 july 1986 was one of the best known industrial designers of the 20th century. Industrial design in europe is where it was in the states 25 years ago, mr. This organizations exempt status was automatically revoked by the irs for failure to file a form 990, 990ez, 990n, or 990pf for 3 consecutive years. Television set, model t 54, designed by raymond loewy, the hallicrafters, usa, 1948, case made from lacquered iron sheet museum fur angewandte kunst koln cologne, germany dsc09654. Nov 05, 20 the highly creative and successful raymond loewy, named the father of industrial design, had designed nearly everything from razors to railroad terminals. The first years of the worldwide economic crisis about 1930 were not easy. For many years loewy served as the principle designer for the studebaker corporation, and in 1961 they called upon him to design a new automobile to save.
Raymond loewy has long been regarded as the most famous of american industrial designers. When i came to the united states to join bresslergroup in 1988, i knew the u. The average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which r. The father of industrial design 11112014 11112014 by rafiq elmansy leave a comment as one of the key designers in the 20th century, raymond loewy s life as a designer across many disciplines provides proof for many that design is not limited to one industry or field. Original hardcover with original dustjacket in protective collectors mylar. He was recognized for this by time magazine and featured on its cover on october 31, 1949.
Raymond loewy and the sreamline design ramon esteve. November 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. See more ideas about raymond loewy, design and industrial design. Cmg helps you navigate through and effectively manage the licensing process, while providing peace of mind that you have addressed all the outstanding clearance concerns. With many blackandwhite and colour illustrations throughout the book. Loewy s debut in the united states evert endt design and the american dream. By 1951, his industrial design firm was so prolific that he was able to claim, the average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which r. November 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across. I had seen the raymond loewy cover and knew that loewy, like me, was born in paris, raised in france, and moved to the u.
This is a great book for car nuts like me who thought that the 1953 studebaker starliner coupe was the highlight of raymond loewy s career with the avanti a close second. Hagleys collections document many aspects of industrial design. And his first job was to re design a duplicator it was an unsightly copying machine, typical for manufactured products at this time, and actually it was so constructed that it only fulfilled the purpose of copying it dawned on loewy that the clumsy. Known as the father of industrial design, loewy arguably had more of a hand in shaping the aesthetics of 20thcentury american culture than anyone else on the planet. From the prestigious design work he completed on the john f. Industrial designer raymond loewy produced a series of design drawings for the safety car built in 1957 by cornell university and the liberty mutual insurance company.
In the automotive world, he did work for hupmobile and studebaker. The sleek black case loewy designed was his first industrial commission, and the first example of the streamlining technique he is credited with inventing. In its fourth decade of licensing and clearing intellectual property rights, cmg worldwide is the recognized leader in its field. He created advertising logos for lucky strike and bottles and cans for cocacola. Designs and drawings by raymond loewy who designed the air force one logo, the cocacola bottle, the shell oil logo, the us postal service logo, and the greyhound logo. Associates of loewy elizabeth reese from celebrity to anonymity. Raymond loewy is synonymous with industrial design. Raymond loewy an american industrial designer 1893 1986 to a degree unequaled by the names of any of the other founding fathers of industrial design, the name of raymond loewy radiate a charisma that has attracted public attention throughout the past half century.